Massimo & Elisabetta Bini


Executive Diamonds

Prato, Italy

Massimo was a chemist and for six years held a management position in two multinational companies. He also had a second job as gymnastic teacher during the evening.

Elisabetta worked as a shop assistant in several clothes stores for five years. After working as an employee she decided to realize one of her dreams: to open her own clothes shop. Very soon, however, that same dream became a nightmare.  She soon found that she had no free time and the money she was making wasn't as much as she thought it would be.

After one year working in this business, they were making more money working part time than Massimo was making full time with his other two jobs. At that point Massimo quit both of his traditional jobs to work full time in this business.

A year later they reached Emerald, expanding their business to thousands of families all over Italy and to other countries. Elisabetta was then able to leave her store and work full time the business with Massimo.

"Building this business has been the best investment of our lives. We have financial security and time for our family. But our greatest satisfaction is to have reached this goal helping other families better their own lifestyles".

Today they are Executive Diamonds in Italy and enjoy a fantastic lifestyle.